Adult entertainment giant Playboy is getting back into the casino business after two decades on the sidelines. That’s right. Hef and the Bunnies have launched their own online casino operation at PlayboyCasino.com.
Casinos aren’t a new venture for Playboy. The company ran several casinos in the 1960s, ’70s, and ’80s as part of the chain of international Playboy clubs. The London casino, which opened in 1966, was especially popular with the jet set crowd and OPEC oil merchants.
The London casino’s biggest competitor was Ladbrokes, an established U.K. gaming house that had dominated the scene until Playboy’s arrival. After a bitter battle between the two companies that saw Ladbrokes report irregularities at the Playboy club to the British gaming commission, the Playboy casino in London shut down in 1981. Most of the other Playboy clubs followed suit shortly after.
Playboy stayed out of the casino business for the next 20 years and concentrated on building its publishing empire. But gambling and Playboy seemed to be synonymous, so the company tested the waters once again in 1999 with a brick-and-mortar casino venture in Greece. That went well, and Playboy decided to throw its hand into the online betting ring earlier this year.
The online casino shouldn’t come as a surprise to anyone. The Playboy.com site has been going strong for several years, and two new sites, PlayboySportsBook.com and PlayboyRacingUSA.com, were launched earlier this year in an attempt to capitalize on the exploding online wagering industry.
But there’s more to this story than just a new Situs Judi Online casino launch. Guess who’s providing the software for the casino? That’s right, Ladbrokes. Playboy has partnered with its old nemesis to power the casino. Ladbrokes also provided software for the Playboy sportsbook that launched this past May.
According to a report in the London Times newspaper, the two companies had originally planned to launch a brick-and-mortar casino venture in London. But it appears that that project has been put on the back burner while they focus on the new launch.
Ladbrokes will be handling the casino operations and Playboy will do what it does best – marketing good times and attractive women. And the company is hoping that its long-standing history in the entertainment industry will attract bettors.
“The Playboy brand has always been associated with a glamorous and luxurious lifestyle, and our past casino business still resonates with our customers,” said Larry Lux, president of Playboy.com. “With the strength of our brand comes the customer reach, international renown and credibility that will enable us to make a significant impact in the online wagering space.”
And if Playboy is lucky, the casino may also act as a lifesaver. The company’s online operations have been losing money lately and PlayboyCasino.com may be just what the company needs to put it in the black once again.
The casino itself traffics heavily on the bunny logo, but it also offers a good selection of high-quality Flash and download games. The best feature of the site has to be the Playboy Bunny slots, which feature magazine icon Little Annie Fanny. My only question is, Where do I sign up?